I have just had a seminar about graphic design and one of the topics that was brought up there was about graphic design and branding. Well, TemplatePanic is also working in graphic design area, with its own specialties.
According to Wikipedia, a brand is a collection of images and ideas representing an economic producer. It is connected with whether a service, person or any other entity. Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary. A brand is a symbolic embodiment of all the information connected to a company, product or service. A brand serves to create associations and expectations among products made by a producer.
Although a brand of a company or product often associated with an image, a brand identity actually is more than just a logo. A brand is an image that appears when a customer hears about the company. It can be an experience and feeling. It represents a character of the company itself. It can be visualized via company logo, merchandise, color theme and even environment and habits of how the staffs of the company treats the customers. A Branding Agency is company that gives service to help building branding images.