Category Advertising & Marketing

How to Choose the Right Social Media Channel to Promote Your Business

Social media is all the rage in 2021. It seems like there’s a new social media channel popping up every month or so. This leaves many business owners wondering if they should be getting on every trend.

Should you get more involved with Instagram Reels? Is Twitter Spaces the right place for your brand? What about TikTok or Clubhouse? Social media is pretty much an inevitable part of business at this point, but is it the right course of action to be active on each and every platform? Probably not.

Instead, strategically choosing the right social media channel for your particular brand is the way to go. Creating a social media strategy will be a crucial step in this process. 

Thankfully, we have friends at a prominent New York web design company, and they’ve helped us understand what it takes to be successful on social media.

In short, there are several questions you need to ask yourself before creating an account on any social media platform. We’ll take a look at each of these questions and their potential answers in this post. Let’s begin!

Question #1 — Does My Business Need Social Media?

Yes. Next question!

Jokes aside, several factors go into deciding if you should put your brand on social media at all, but in all likelihood, this is the right thing to do.

If your KPIs, audience, and goals align without the use of social media, you might be fine without it. However, even one social media channel can increase your brand exposure and help you reach new customers while staying in touch with existing ones.

A Sprout Social report recently uncovered that customers use social media more than any other channel when reaching out to customer service with issues or questions and sharing product feedback.

The same report confirmed that marketers use social media to collect various bits of data. In fact, 90% of survey respondents reported that social media helps them stay ahead of the competition, while 88% agreed that social media positively impacted their sales.

So, if you want to keep tabs on your competitors, generate leads, increase brand awareness and build a community, creating a social media channel is a good idea.

Now that we’ve got the critical question out of the way, let’s consider a few things you should consider when choosing the right social media channel to promote your business.

Question #2 — What Am I Trying to Accomplish?

Even if you’re not particularly well-versed in the social media game, you’re likely aware that different platforms come with different sets of advantages. So, once you’ve decided that creating a social media presence is the right course of action for your business, it is time to think about your goals.

Your social media goals will most likely align with the overall goals you have in place for your business, and there will probably be a few platforms that stand out as the best ones to reach these specific targets.

The goals that most marketers have when it comes to social media include:

  • Growing the brand’s audience
  • Increasing community engagement
  • Increasing website traffic
  • Generating leads
  • Increasing brand awareness

Once you’ve identified the top few goals for your social media strategy, come back to reference them as you consider your choice of platform.

Question #3 — What Resources Do I Have Available?

Like any marketing strategy, social media takes effort and time. Between scheduling posts, creating content, and keeping up with new features, there’s much work involved. To answer the question of your resources when it comes to handling social media, you may need to reflect on a few sub-questions, such as:

  • Are there enough people on your team to manage all the channels you may be interested in?
  • Is there room in your budget for a dedicated social media team, and if not, which members of your current team could potentially handle the added responsibility?
  • How much time can you dedicate to each platform, including the time needed to learn the ins and outs of a new channel?

Obviously, resources aren’t just about people or time, either. The software you plan to use to analyze metrics and schedule posts is a massive part of the cost calculation when it comes to your social media ROI.

Ultimately, although there’s a wide range of marketing management tools available, you may choose to outsource your social media management to a company specialized in this field. Whatever you decide to do, you’ll need to factor the cost into your calculations.

Question #4 — What Type of Content Do You Plan to Share?

You may already have a media library and visual content that you can repurpose on your social media accounts. You may also already have a few blog posts that you can share. This is all content that can get you started on social.

Take a closer look at your existing content and think about your overall ability to create more content for your social channels. Consider who will be creating this content and how? Get specific with questions like whether the social media manager would also be responsible for your Instagram photos and whether your YouTube and FB videos or Instagram Reels would need to be outsourced.

Before you can answer these and similar questions, you need to know that social media content can be divided into five main categories:

  • Images
  • Video
  • Live Video
  • Stories
  • Text

The content that you are able to create should be a massive influence on your choice of social media platform and channel.

If you’re able to create lots of video content, you should probably focus on YouTube, Facebook, and Instagram. TikTok may also be a tempting option, but the content featured on this platform is quite specific in form, so you should think twice before making the leap.

When it comes to content creation and curation, it is best to be realistic about your abilities. Starting on a new platform, you want to make sure that the type of content you’re sharing is just right and that you can produce enough of it to be able to post consistently.

Closing Thoughts

There are so many social media platforms out there for you to choose from. While on the surface, this may look like a great thing, as the choice is abundant for every type of content, it can get overwhelming very quickly.

The four questions above should help you narrow down your selection and ultimately pick the few social media channels on which your brand will flourish.

Consumer social media use increases across all generations every single year. It is no longer a question of if but how you should invest in this thriving marketing channel. 

If you’re hesitant, start with one platform and work your way up from there, but don’t take too long to get settled in. Social media usage and spending are more than likely to continue to rise, and by not taking immediate action, you run the risk of getting left behind by your competitors.

Why Online Games Is More Interesting

The last few years have been vital for online game growth. Many aspects have transformed because of the development of technology. The online gaming industry has transformed from being a casual hobby to becoming a favorite time activity. People across the world have accepted online gaming as one of the best activities to kill time. Not only that, others have taken it as a chance to make money.

Online games has become an obvious competitor. People still find online games their best options over land-based machines, so to find out why you should play your favorite online like the popular games.

Online games have become very popular. People are spoiled with choice because most sites offer unique variations of these games. Sometimes you play, you also have a chance to win real money.

In addition, you can find countless sport-themed games inspired by basketball, baseball, football, or any other competitive activity falling under the sports category. You can also find a fantasy theme of superheroes. These types of online games have become an instant favorite for many online players. The other theme you would love is the classic one. This is an old style of the original game design from the game machine.

The other chief reason for the immense popularity of online games is convenience. Just lie on your bedroom and play your favorite online games from your device.

That said, most online games are now developed under advanced HTML5 cross-platform. You can easily play from your smart device. Online games started with desktop versions. The transition to mobile devices has brought significant convenience players.

Most people tend to love online games because of its competitive offers. These online sites are working hard to find fresh and creative ideas to attract new players. The most popular approach these companies do is to offer players new and exciting offers. You can even get sign-up bonuses from most sites. Outstanding thing is, the deal does not only apply with new players, but other players too.

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The other reason why people find online games favorable is the simplicity of the games. Regardless of the many varying versions of these online games, most people turn to these games because they require minimal work to play. The other thing you are likely to find is topics on staying safe when playing it, it is simple. Find a game that you like, then open it, and click the spin button.

Online games have surpassed the popularity of land-based game machines because of the portability, and user-friendly. Also, if you are looking forward to making money while playing it, be careful to choose a reputable website.

How To Start A Party And Event Planning Business

If you love hosting parties, you may have thought about going pro and starting your own event planning business. But while enthusiasm will take you some way in the events industry, there’s a lot to starting a whole new enterprise from scratch.

This short guide breaks down starting your new business into manageable steps.

What Makes A Good Party And Event Planner?

Some people are born to host events. Anyone with strong organisational and project management skills is likely to excel in this industry, and problem solving and negotiation skills will help, too.

If your skillset doesn’t quite line up with this just yet, don’t worry – there’s plenty you can do to brush up while you set up your event planning business. From online courses to work experience, it’s important to arm yourself with strong skills and experience that will help you when your business goes live.

How To Start Your Event Planning Business

Get ready to build your business with this step-by-step breakdown.

1.   Research Your Niche

Whether you want to plan weddings, galas, business conferences or Christmas parties, it’s important to research your niche before you dive in. Figure out who your main audience will be, as well as who the major players are in your area. This information will inform many of your business decisions, so it’s key that you get as much information about your niche as possible.

2.   Create A Business Plan

Nobody should go into business without a strong business plan to back them up. Your business plan should include your business name, your company goals, and how you plan to measure success. Find out more about creating a business plan.

3.   Understand Licensing Rules

Event planners often need a number of licenses in place before they conduct their business. This includes alcohol licenses, public liability insurance, and photography permissions. Make sure you ask your local authority which licenses they recommend for you to operate successfully in your area.

4.   Invest In Your Business

All successful businesses have some degree of investment. Whether your initial investment is in marketing, or handy tools of the trade, make sure you have the capital to invest in your business.

5.   Promote Your Event Planning Business

When your business is set up, it’s time to get the word out about your new venture. Use social media to tell the world about your event planning business. You can even host a launch party to prove you’ve got what it takes to make it in the event planning industry.

Where Should I Start?

All budding event planners know that the devil is in the details. That’s why you should plan your business thoroughly before you take the leap. Invest in organisational tools such as project management software, a diary, and a labelling machine to ensure you’re always well prepared.

It’s easy to start an event planning business – making it a success is the hard part.

How Outsourcing Can Benefit Your Business

When most people hear the word “outsource,” sending business overseas is one of the first things that comes to mind. But did you know there are a plethora of firms and contractors assisting other companies with their operations, and many of them are a lot closer than you think! From IT to HR to security personnel, outsourcing has become a popular and affordable practice to aid businesses in accomplishing daily tasks. 

On the fence about outsourcing? Keep reading to learn how businesses can benefit from outsourcing. Then, set up a consultation with a professional firm, like services offered with IT Support Denver, to discuss how outsourcing can help meet your business needs! 

Cutting Costs

This is arguably the most common reason for outsourcing, but it’s certainly an important one. You can save time and money by outsourcing admin or clerical work, instead of taking on an additional hire. Some employers also find it cost-effective to outsource jobs relating to marketing, customer service, and even research, where they can hire individuals on an as-needed basis. Another perk? Typically, it’s not required to offer benefits for outsourced or contract workers.

Ideal for Any Size Business

Think large companies are the only ones that can afford to outsource? Think again! Outsourcing is popular for small to medium-sized businesses, as it enables them to effectively scale their operations. Looking for additional customer service support to answer phones? Need an accountant to manage your payroll? Searching for an IT specialist? Whether you’re trying to grow your business or simply searching for a way to cut extra costs, consider outsourcing as an alternative. No matter the size of your company, outsourcing increases efficiency, reduces labor costs, and splits the risk with another firm.  

Increases Talent Pool

You value your employees and their dedication to their craft. You want to continue working with top talent to maintain a successful business. Outsourcing enables you to do this without taking on the added risk and costs associated with hiring full-time employees. And it gives you access to a network of talented candidates who can contribute to your company and vice versa. 

Employees Can Hone Expertise 

If you’re a small or medium-sized business, you need all hands on deck. You’ve put a lot of thought and energy into hiring the best talent for your business’s unique needs. So, you want your employees to focus on their areas of expertise. Outsourcing enables you to hire one, two, or multiple candidates for specific jobs and projects as needed and gives your current staff more time to develop their craft. 

Outsourcing is a popular and convenient way to do business. By effectively collaborating with external providers, your business can boom! Get started by contacting a firm that specializes in outsourcing, like the professionals that are part of IT Support Denver. Your journey to better business begins today!

Guide to Sustainable Marketing

Global warming is not a joke and although the awareness is quite wide, the progress on actions taken to reverse or prevent it is pretty slow. Companies have been taking steps to take social and environmental responsibility, however; it will take an effort from each and everyone to reach the goal of saving the planet. CSR that is, Corporate Social Responsibility has encouraged a lot of companies to move towards sustainability but it is not enough to take upon the weight of the severity of the issue.

If you are looking to go sustainable and market the same, here are a few simple ways you can achieve your goal.

Consumer-Oriented Strategies

The most common misconception about sustainable goods is that they are of low quality. The first step is to disabuse people of this notion and allow them to test and believe in your product. Your strategies need to be plotted from your customer’s perspective. You need to keep in mind that introducing a new concept to your consumers might confuse and intimidate them. Hence while marketing makes sure you are staying on message and reassuring the value of your brand.

Tell Them What You’re Exactly Doing

There are various kinds of sustainable methods you can employ in your organization. There is “green” marketing and “greenwash” marketing. Make sure that you are giving your users a clear idea of what you are marketing and the methods you are using to make your brand sustainable. The center of attention should be the step you take and how it affects your product.

Holistic Approach

Show your consumers the bigger picture and how these steps will benefit you in the long run. The main issue with the mindset people have regarding sustainable marketing is that a small change will not make a difference. You need to reinforce that these small steps will accumulate to create a big impact in the long term. You can use numbers, examples, and stories to motivate your consumers.

Create a Pricing Strategy

People are often afraid that sustainable products are expensive. Hence, you need to plan out an effective and tactical strategy to convince them that sustainability is cost-saving in the long term. Take the example of Levi’s jeans. They manufacture their denim in an eco-friendly manner however their price is not affected by it. Figure out innovative ways and take advantage of video marketing to present your ideas forward transparently and creatively. The main idea should be the societal issues that you are addressing and how it’s not about the brand but more about being socially responsible.

You can get in touch with consulting organizations via email. Use free email finder websites such as that use machine learning algorithms to find official email Ids in no time!


Sustainability is a slow and often tiring process. However, it is the price you have to pay for the damage caused. Companies must take responsibility for the environmental harm they are causing and try their best to reduce it. Sustainable marketing will appease customers, benefit the organization and contribute to society.

How to Start a Career in Real Estate Industry

Are you looking for something new to do? Do you think it’s time to move on from your old job and venture out into a new career? Perhaps you’re looking for something that’s much more dynamic than your 9-5 desk job. 

Maybe you like client-facing, and you do love making a good sales pitch. Or maybe you find a certain thrill in purchasing a property, improving it, and then putting it back in the market. If that’s the case, then it sounds like getting into the real estate business could be right for you. The next question is: how do you get into the industry? 

Expand Your Skills and Knowledge

As with any other skill or task, the first thing you need to do is to learn more about the industry you intend to get into. It is highly advisable for you to take real estate investing courses so you could take a closer look at the basics. 

The field of real estate can undoubtedly be very lucrative if done right. However, it could also bring about huge losses to your investment if you don’t give proper attention to it. That is why you should find a course that can give you the information you need on real estate financial planning, development, and even other possible ventures.

Get a License

If you want to become a real estate agent, then you’ll need to get a license. You’ll need to study for the licensing exam, and of course, get a passing score. There are lots of guidelines for professional real estate agents that you must adhere to as part of the profession, so do not take this lightly.

Your license not only confirms your professional status to your clients, but also to your colleagues. They will play a huge role in helping you navigate your way through the industry. There will be plenty of learning opportunities along the way, so make sure to pay attention. 

Build Your Network, Create a Business Plan

Meanwhile, if you’d like to be more of an investor, then you should also start working on building your real estate network. This means reaching out to professional brokers who can give you good leads on potential properties to invest in. This also means getting your own accountant to specifically handle your real estate tax matters. The same for lawyers. 

You could also benefit from having a good working relationship with a regular contractor who can do the inspections for the properties you’re interested in investing in. Most importantly, you need to have a financial and business plan to make sure you’ll be able to reap the profits of your business. 

Work with a Consulting Firm 

Consulting with a professional can only help you better execute your real estate investment plans. If this is the new career path you’d rather take, then you could use all the help you can get from those who have the skills and experience in the industry.

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