I believe this is the time to review our business and take a look about the growth in the past. As like what always in my mind that a business or company should never stops growing. If you stop growing it means you are shrinking. However there are times like what happen recently, the economy recession that happen, forces many companies to scale down their business. In my opinion, the business should not stop growing but choose the area of development selectively.
Like what says in an article about Startups & Growth Challenges that I found, there are challenges in every phase of growth. Although it might be frustrating for some managers and executive to make crucial decisions, it has to be made in order to make the business grow.
For many businesses, investing the budget for marketing is a must. The money that the company invests for marketing and advertising will have impact in the sales made in few months. This is the area that needs to be sharpened day by day strategically. Investing dollars for marketing and advertising is not a waste. It is an opportunity to make the business grow and famous.
The other strategy in growing a business is developing the customer service area. Customer service is one of the most important areas that make the customer choose your service.
It might be difficult to decide what to do in order to make the business grow, but the important thing is evolving.