Archives July 2021

If you love hosting parties, you may have thought about going pro and starting your own event planning business. But while enthusiasm will take you some way in the events industry, there’s a lot to starting a whole new enterprise from scratch.

This short guide breaks down starting your new business into manageable steps.

What Makes A Good Party And Event Planner?

Some people are born to host events. Anyone with strong organisational and project management skills is likely to excel in this industry, and problem solving and negotiation skills will help, too.

If your skillset doesn’t quite line up with this just yet, don’t worry – there’s plenty you can do to brush up while you set up your event planning business. From online courses to work experience, it’s important to arm yourself with strong skills and experience that will help you when your business goes live.

How To Start Your Event Planning Business

Get ready to build your business with this step-by-step breakdown.

1.   Research Your Niche

Whether you want to plan weddings, galas, business conferences or Christmas parties, it’s important to research your niche before you dive in. Figure out who your main audience will be, as well as who the major players are in your area. This information will inform many of your business decisions, so it’s key that you get as much information about your niche as possible.

2.   Create A Business Plan

Nobody should go into business without a strong business plan to back them up. Your business plan should include your business name, your company goals, and how you plan to measure success. Find out more about creating a business plan.

3.   Understand Licensing Rules

Event planners often need a number of licenses in place before they conduct their business. This includes alcohol licenses, public liability insurance, and photography permissions. Make sure you ask your local authority which licenses they recommend for you to operate successfully in your area.

4.   Invest In Your Business

All successful businesses have some degree of investment. Whether your initial investment is in marketing, or handy tools of the trade, make sure you have the capital to invest in your business.

5.   Promote Your Event Planning Business

When your business is set up, it’s time to get the word out about your new venture. Use social media to tell the world about your event planning business. You can even host a launch party to prove you’ve got what it takes to make it in the event planning industry.

Where Should I Start?

All budding event planners know that the devil is in the details. That’s why you should plan your business thoroughly before you take the leap. Invest in organisational tools such as project management software, a diary, and a labelling machine to ensure you’re always well prepared.

It’s easy to start an event planning business – making it a success is the hard part.

When most people hear the word “outsource,” sending business overseas is one of the first things that comes to mind. But did you know there are a plethora of firms and contractors assisting other companies with their operations, and many of them are a lot closer than you think! From IT to HR to security personnel, outsourcing has become a popular and affordable practice to aid businesses in accomplishing daily tasks. 

On the fence about outsourcing? Keep reading to learn how businesses can benefit from outsourcing. Then, set up a consultation with a professional firm, like services offered with IT Support Denver, to discuss how outsourcing can help meet your business needs! 

Cutting Costs

This is arguably the most common reason for outsourcing, but it’s certainly an important one. You can save time and money by outsourcing admin or clerical work, instead of taking on an additional hire. Some employers also find it cost-effective to outsource jobs relating to marketing, customer service, and even research, where they can hire individuals on an as-needed basis. Another perk? Typically, it’s not required to offer benefits for outsourced or contract workers.

Ideal for Any Size Business

Think large companies are the only ones that can afford to outsource? Think again! Outsourcing is popular for small to medium-sized businesses, as it enables them to effectively scale their operations. Looking for additional customer service support to answer phones? Need an accountant to manage your payroll? Searching for an IT specialist? Whether you’re trying to grow your business or simply searching for a way to cut extra costs, consider outsourcing as an alternative. No matter the size of your company, outsourcing increases efficiency, reduces labor costs, and splits the risk with another firm.  

Increases Talent Pool

You value your employees and their dedication to their craft. You want to continue working with top talent to maintain a successful business. Outsourcing enables you to do this without taking on the added risk and costs associated with hiring full-time employees. And it gives you access to a network of talented candidates who can contribute to your company and vice versa. 

Employees Can Hone Expertise 

If you’re a small or medium-sized business, you need all hands on deck. You’ve put a lot of thought and energy into hiring the best talent for your business’s unique needs. So, you want your employees to focus on their areas of expertise. Outsourcing enables you to hire one, two, or multiple candidates for specific jobs and projects as needed and gives your current staff more time to develop their craft. 

Outsourcing is a popular and convenient way to do business. By effectively collaborating with external providers, your business can boom! Get started by contacting a firm that specializes in outsourcing, like the professionals that are part of IT Support Denver. Your journey to better business begins today!

Market growth for restaurant franchising is healthy in this post-pandemic world, with many chains establishing an ever-widening footprint across the country. Those considering a burger franchise would likely see impressive growth numbers, according to the latest trends and industry statistics.

If you’re thinking about steps toward ownership, consider that:

• Trusted industry research shows the burger segment is worth more than $115 billion and the market size of burger restaurants is expected to increase 17% this year.
• A big allure of fast-food restaurants will continue to be drive-through, walk-up, or integrated (contactless) delivery systems.
• The fast-food industry has performed remarkably well when compared with other industries, not only during Covid but over the last five years.

But what should you focus on first?

Have a plan to grow your brand

We’re still at the point where the word “Covid” likely remains part of our daily lexicon. That’s because it’s difficult to comprehend the magnitude of the pandemic, or even to recall exactly what life was like before our day-to-day existence (as people and as business owners) changed so drastically.

Now that you’re familiar with navigating the ever-shifting landscape created by the pandemic, going forward and growing your brand will seem less daunting. The key thing is to lay out a plan to best focus your time and resources.

Set yourself apart, socially

All businesses rely on customers to grow, but the pandemic made it even more imperative to maintain close contact with core customers and influencers. Why? We’re all spending more time online than ever before, working remotely, teleconferencing, attending virtual classes and workshops, and even hosting happy hour over Zoom.

With people logging so many hours online each day, franchise growth can be achieved by helping customers find your information online and making sure your social media is up-to-date, and generating positive interaction. You might also consider giving customers an incentive to spread the word about your burgers and other offerings and being even savvier with your digital marketing efforts. 

Keep the focus on what customers love

The word is out that consumers love their burgers — for a variety of reasons. Whether that’s fresh ingredients, new blends of beef, or over-the-top presentations, there’s a formula out there to keep those burger lovers coming back for more.

With various burger franchise options available, it also helps to know that customers continue to seek out authenticity to a brand and its products. That means customers will decide for themselves whether a brand is genuine and real and will choose to associate with it.

These tips — and an understanding that franchisees have unlimited opportunities to tap into growing consumer demand — should point aspiring restauranteurs in the right direction for continued success.

One of the best ways for a business to improve customer interaction is through professional graphic design. This is the use of visual content to communicate a specific idea to the audience. Graphic design is achieved by the use of different formats and techniques provided by the graphic design company.

A business to achieve its goals from a graphic design agency requires assessing the business first to ensure that it fits the different types of techniques available. Graphic design is one of the ways through which companies have attracted and retained their customers. Check out the different types of graphic design below.

Visual identity graphic design

Visual identity refers to what visitors to your page can relate to. By assigning professionals such as bungalow creative, you are provided with the right images, videos, and logos to incorporate on the website. The best exterior features that show how a business is structured make the customers regard the business as one with a professional touch.

Marketing and advertising graphics

Some businesses hire graphic designers to help promote their products and services. The graphic designers created the business logo, promotional visual content, brochures, and other relevant marketing strategies.  

Motion graphics

Motion graphics save your marketing team the hassle of explaining what your products are about. Through motion graphics, comprehensive animations are provided for the customer, giving them a more convincing reason to purchase your products.

Art and illustration graphics

This type of graphic is mostly found on posters, different types of wear, and packaging material. The designers make use of imagery and colors to help achieve a specific message to the user. This is one type of graphic that you can use to target a large audience to help grow your brand.

There are quite a several things that graphic design offers to the user. It is always essential to have a proper assessment handled by the professionals to ensure that the type of design they go for suits your business.

Global warming is not a joke and although the awareness is quite wide, the progress on actions taken to reverse or prevent it is pretty slow. Companies have been taking steps to take social and environmental responsibility, however; it will take an effort from each and everyone to reach the goal of saving the planet. CSR that is, Corporate Social Responsibility has encouraged a lot of companies to move towards sustainability but it is not enough to take upon the weight of the severity of the issue.

If you are looking to go sustainable and market the same, here are a few simple ways you can achieve your goal.

Consumer-Oriented Strategies

The most common misconception about sustainable goods is that they are of low quality. The first step is to disabuse people of this notion and allow them to test and believe in your product. Your strategies need to be plotted from your customer’s perspective. You need to keep in mind that introducing a new concept to your consumers might confuse and intimidate them. Hence while marketing makes sure you are staying on message and reassuring the value of your brand.

Tell Them What You’re Exactly Doing

There are various kinds of sustainable methods you can employ in your organization. There is “green” marketing and “greenwash” marketing. Make sure that you are giving your users a clear idea of what you are marketing and the methods you are using to make your brand sustainable. The center of attention should be the step you take and how it affects your product.

Holistic Approach

Show your consumers the bigger picture and how these steps will benefit you in the long run. The main issue with the mindset people have regarding sustainable marketing is that a small change will not make a difference. You need to reinforce that these small steps will accumulate to create a big impact in the long term. You can use numbers, examples, and stories to motivate your consumers.

Create a Pricing Strategy

People are often afraid that sustainable products are expensive. Hence, you need to plan out an effective and tactical strategy to convince them that sustainability is cost-saving in the long term. Take the example of Levi’s jeans. They manufacture their denim in an eco-friendly manner however their price is not affected by it. Figure out innovative ways and take advantage of video marketing to present your ideas forward transparently and creatively. The main idea should be the societal issues that you are addressing and how it’s not about the brand but more about being socially responsible.

You can get in touch with consulting organizations via email. Use free email finder websites such as getemail.io that use machine learning algorithms to find official email Ids in no time!

Conclusion

Sustainability is a slow and often tiring process. However, it is the price you have to pay for the damage caused. Companies must take responsibility for the environmental harm they are causing and try their best to reduce it. Sustainable marketing will appease customers, benefit the organization and contribute to society.