Archives October 2016


How To Choose The Right Professional Printing Services For Your Business

Businesses often need to print large quantities of business cards, flyers, brochures, company newsletters, and other stationery. If you are doing a large print run for a mass mailing of brochures or postcards, a large number of CD inserts, or some other large job, you may need to look for the services of a professional printing company.


A print service offers the best option for professional and quality printed documents. It is important to follow a few simple guidelines to choose which printing service company that best suits your needs. Choosing the right printing services for your business is very important, the quality and design you will get, could make or break your reputation.

Always determine the specific services offered, and go with a company that’s truly equipped to meet your individual needs. Here are some tips for choosing the right professional printing service for your business.

Take time to review their portfolio, and make sure they meet your criteria. Ask the printing service about types of products they offer and request samples of any work they have done in the past. You need to choose the printing service that specializes in what service you want, to expect the highest quality output. A good professional printing service which will be happy to offer samples that represent the final product. And if there is something that you don’t like, you should be able to make changes to the final output.

Before hiring a printing company, ask for a list of professional references and give them a call. Ask about how the company handled any problems with the print run. If the printing company can not give references, it may not be the best company to go with. Also check online review sites from customers who have used that printing service.

Do they have the capability to perform your print job within your time frame? Make sure the printing service will be able to deliver high-quality materials when you need them. Your managed printing service should have a wide range of papers and printing options, ensuring that you represent the brand appropriately. Check if the printing service has all the available printing materials and paper quality. The more options you have, the higher the chances are of you getting exactly what you want in your budget.

Many printing companies don’t just print. They may also offer graphic design service, mailing lists, and more. Check with your printing company to see what added services they offer that would be useful for your project. It will cost less to use a full-service printing company than to hire separate suppliers for mailing, graphics, and other tasks.

Choose one that can meet critical deadlines. When you’re looking for a printing services, you need to ensure that they will deliver materials right to your front door as soon as possible after ordering. Make sure your printing company can get your documents to you before your deadline. It’s important that you can ordering exactly what you need at the moment that it’s required, at a reasonable price. Price is an important factor when it comes to choosing a print service, but it is also important to get the quality and service you need. Don’t forget to check the cost of shipping and handling when comparing prices.

Make sure the printing service provides customer support. A printing service with strong customer support means that they value customer happiness.

With the right research and comparisons, you should have no trouble finding the printing company that’s right for you at a reasonable price. You’re in Phoenix? Printing services Phoenix is your go to professional printing service that offer design and bring your ideas come to life.


Benefits of Promotional Products for Corporate Marketing

promotional-productsPromotional products have a positive effect on a corporate brand and sales. Big and small businesses have used promotional materials as part of their marketing strategies. Compare to conventional advertisements, such as TV, radio, billboards etc, these kinds of advertisements only run for a period of time. But promotional products are a unique form of advertising that potentially continue advertising to new target markets for an unlimited amount of time.

The main use for promotional products is to increase brand recognition. Promotional items are great for helping new companies establish their brands, and helping existing companies to increase their sales. A promotional item has the ability to show off a brand on a daily, hourly and even minute-to-minute basis. Seeing the same thing over and over again is one of the best ways to remember something.

Promotional products are a fun and creative way to showcase your contact information. Instead of just leaving a potential customer with your business card, consider leaving behind your business card AND a promotional product. With a small cost but very lasting impact, promotional products are a great value for your investment.

Promotional products that are commonly used are: tote bags, pens, t-shirts, key chains etc. These items are simply useful for daily life. Wearables are the most favorite product category, followed by writing instruments, bags, and calendars. Women are more likely to have bags, pens, and calendars; on the other side men are more likely to own t-shirts, jackets, and caps. Most consumers have at least one promotional product in their kitchen, in their work space, and in their bedroom. Research shows that bags generate more impressions than any other promotional products in the U.S. Almost eighty percent of consumers say a promotional product’s usefulness is the number-one reason to keep it, with health and safety products, computer products and writing instruments ranked as the most useful.

A research conducted by the BPMA to thousands of people who had received a promotional product for free, shows that:

– More than sixty percent of participants could recall the brand on the promotional product received with the past year. They can recall the specific type of product received and also remember the brand name or name of the company for a long period of time after receiving it.
– The return on investment on promotional products delivered a better result than radio and outdoor advertising, and is equal to TV and print.
– Almost eighty percent would be likely to do business with the company again.
– Most participants kept the promotional products for longer than a year
– More than half said their impression of the company improved after receiving a branded promotional gift.

The longer a promotional product is kept, the more impressions it makes. Because of its high exposure rates, corporate promotional gifts can help to generate sales at a very high level. Promotional products are very effective and efficient form of advertising and they can do amazing things for your business. Promotional products will certainly help you build brand awareness and increase sales for your company.