Promotional products have a positive effect on a corporate brand and sales. Big and small businesses have used promotional materials as part of their marketing strategies. Compare to conventional advertisements, such as TV, radio, billboards etc, these kinds of advertisements only run for a period of time. But promotional products are a unique form of advertising that potentially continue advertising to new target markets for an unlimited amount of time.

The main use for promotional products is to increase brand recognition. Promotional items are great for helping new companies establish their brands, and helping existing companies to increase their sales. A promotional item has the ability to show off a brand on a daily, hourly and even minute-to-minute basis. Seeing the same thing over and over again is one of the best ways to remember something.

Promotional products are a fun and creative way to showcase your contact information. Instead of just leaving a potential customer with your business card, consider leaving behind your business card AND a promotional product. With a small cost but very lasting impact, promotional products are a great value for your investment.

Promotional products that are commonly used are: tote bags, pens, t-shirts, key chains etc. These items are simply useful for daily life. Wearables are the most favorite product category, followed by writing instruments, bags, and calendars. Women are more likely to have bags, pens, and calendars; on the other side men are more likely to own t-shirts, jackets, and caps. Most consumers have at least one promotional product in their kitchen, in their work space, and in their bedroom. Research shows that bags generate more impressions than any other promotional products in the U.S. Almost eighty percent of consumers say a promotional product’s usefulness is the number-one reason to keep it, with health and safety products, computer products and writing instruments ranked as the most useful.

A research conducted by the BPMA to thousands of people who had received a promotional product for free, shows that:

– More than sixty percent of participants could recall the brand on the promotional product received with the past year. They can recall the specific type of product received and also remember the brand name or name of the company for a long period of time after receiving it.
– The return on investment on promotional products delivered a better result than radio and outdoor advertising, and is equal to TV and print.
– Almost eighty percent would be likely to do business with the company again.
– Most participants kept the promotional products for longer than a year
– More than half said their impression of the company improved after receiving a branded promotional gift.

The longer a promotional product is kept, the more impressions it makes. Because of its high exposure rates, corporate promotional gifts can help to generate sales at a very high level. Promotional products are very effective and efficient form of advertising and they can do amazing things for your business. Promotional products will certainly help you build brand awareness and increase sales for your company.