Archives March 2017


Three Business-Building Strategies That Can Optimize Company Growth


There’s nothing quite as affirming and exciting as watching your business get and remain in a state of growth. However, business growth rarely transpires in a sporadic or magical manner. Rather, companies get on the road to perpetual expansion when corporate leaders systematically implement strategies that work. Below you’ll find just a few business strategies that can keep your company on the road to perpetual growth:

1. Optimize Your Online Presence.

In a world where millions of people around the world log onto the internet to shop and buy the goods they want, company leaders who are serious about conversion optimization need to focus on enhancing their online presence. The simplest way to make this happen is by finding the right digital firm. The best digital companies will employ tech experts with extensive industry experience and a passion for using a wide range of online advertising services in tandem to generate optimal results. Some of the services a digital firm might offer include:

• social media optimization
• web design and development
• search engine optimization
• responsive web design
• content marketing
• online reputation management

2. Focus On Customer Relationship Management.

In addition to optimizing your online presence, make sure you focus on customer relationship management. Although defined diversely, this process involves accessing and implementing strategies that will empower you to effectively interface with your customers so that they become lifelong, loyal clients. The customer relationship management process also involves optimizing and expediting the process of attaining leads and turning them into clients. One great way to get this business-building work underway is by purchasing CRM software. This software enables your sales team to keep detailed records of each interaction with a current client or prospective customer.

3. Hire A Team Of Business Consultants.

One final technique that can help you keep your company growing is hiring a team of business consultants. This approach is helpful because it will ensure that you have a group of knowledgeable professionals carefully analyzing your business-related activities and the outcomes they engender. Companies like KEYGroup Consulting are pleased to offer corporate leaders a wide range of services, including leadership training in Pittsburgh. When you’re ready to find the right business consulting firm, make sure you choose a team of professionals who have been successfully operating for at least five years.

Implement Company Growth Strategies Immediately!

While there are many company optimization techniques that can keep your business moving forward, the tips outlined above can be particularly effective. By implementing these tips now, you’ll likely find that your business begins growing in a great way!

Why Your Business Needs Print Marketing

For business marketing purposes, digital and printing advertisements both play important roles. Through online and print ads, businesses reach more customers faster and more effectively than ever before. We know that when a consumer wants to find a particular product or service, they tend to search the Internet. But, print marketing is still important and a crucial element of a small business marketing campaign. Businesses that use printed material in addition to their online marketing promotions are known to have a larger loyal customer base to engage with.

Here is why your business needs print marketing to improve your overall marketing strategy.

Print reaches more audience
Studies show that print ads generally outperform email ads by 10 – 30 times. A poster or brochure, is straightforward, accessible, and easy to read. Your customers will know that your business are real and reputable, with physical address and a phone number. These brochures or other types of printed material will help them feel secure in their decision to buy from you.

Print is more engaging
In today’s digital world, people still want something tangible to touch. Printed materials force the consumer to engage with physical copy. When people get printed advertisements, they stand out and make a stronger impression. Well-designed brochures and business cards make your company look polished and professional. Printed marketing materials help your customers remember your business and return after a positive customer experience. Print guarantees memorable products. According to a Nielsen study, more than half of shoppers surveyed still used direct mail or newspaper advertising to make decision to buy a product.

By consistently displaying your logo, you convey that you are serious about your business, which builds brand awareness in your potential customers. Branding is essential for long-term business marketing. Printed publications and other branded materials is an excellent way to establish your brand. When given a choice between two similar products or services with the same price, more customers will choose the brand they familiar with. Print reinforces brand loyalty. A well designed business card is the first impression of your brand. Brochures and flyers should display your business information using the same brand theme. Bring the aesthetic qualities of font, colors, images and texture that helps to establish brand recognition. Providing promotions on printed materials is a good way to build loyalty in your customers. Get creative with your printed materials and help your customers feel valued.

Print generates more sales
Each advertising method has its unique benefits, but print materials still deliver the highest return on investment of all major marketing mediums.

Print promotions last longer
Social media and online advertising is fast-paced, meaning offers and marketing promotions can disappear quickly in your customer’s newsfeed. But brochures, posters and other types of printed materials are physical items. When customers read a printed material, they are more engaged for a longer period of time. They can stay in offices or homes for months or even years after they are received. Some customers need advice or information that can be read on a printed piece and reconsidered at a later time.

Every business needs basic promotional items to help communicate their products or services to potential customers. For effective marketing purposes, you need to define our brand and carry it through all your printed materials. If you’re a business and need new brochures, print ads, banners, or business cards, Print Wise Designs, located in Phoenix AZ is your go to professional printing service.