Why Local Search Marketing Is Important

Why Your Local Business Needs To Be Found In Your Demographic When People Use A Search Engine To Search

local search marketing

Google Search algorithm is becoming more focused on the location of their users. Search engines deliver locally targeted search results, more valuable and qualified search results by being able to segment Search by location.

Google, Google My Business, Yelp, TripAdvisor, Foursquare, Seek it Local, Facebook, Yellow Pages, AOL, Citysearch, and other search sites, encourage businesses to submit their location information, to make sure potential visitor will find correct information about their business, physical locations, and how to make contact.

Mobile devices have created a whole new realm of Internet marketing, which ties in with local online marketing as well. People are becoming more comfortable with mobile technology for the searching purposes.

Statistic Facts About Local Search

70% of people online are shopping for local products and services. They prefer to find products and services using search engines, rather than having unsolicited advertisements sent to them.

Approximately three billion search queries contain local terms every month.
– Source: comScore

70% of online searchers will use local search to find offline businesses.
– Source: Kelsey Group

30% of Google searches are for local information.
– Source: HubSpot via Google

Why Local Businesses Need To Focus On The City They Operate In

Local Search Optimization has significant benefits for any business. Online local rankings, along with reliable local search engine marketing, have a big impact to your business’s growth. Optimizing your local search listings helps you to bring potential customers right to your business. Appearing in their search results is the part on the strength of your local internet marketing. If your business is not found in online directories, you are losing business to your competitors who are.

The Differences Between National Search And Local Search

When you try to compete for a keyword related to your products on a national search scale, you will be fighting every similar company in the country. On the other side, optimizing your business for local searches will make you far more valuable to a smaller population, and less competitor.

If you’re looking to position yourself for the greatest possible flow of traffic, it’s important to understand why local search marketing is so increasingly important, and you need to take advantage of it. Whether you’re a small local shop or a major national player, it is important to start thinking about your local search strategy.

Even national brands need local search marketing – it will gives you a targeted, relevant focus on a nearby audiences. Companies that invest in local search will establish a formidable and sustainable competitive advantage.

Local search enables you to target customers by segmented markets and locations, allowing you to reach qualified, targeted customers in your area who are much likely to convert. It is important to let potential customers that are searching for your products and services at the exact moment they are looking for them, in their precise location.

Local online marketing service helps potential buyer to find your business by getting it listed and ranking high on all of the popular search engine business directories.


The purpose of creating local listings is to make your business visible on the Internet. Local search is very cost-effective, but rather complex.
As a business owner, you need to let Google know where you are located and what you offer. You need to make sure that your business are not only showing up on Google search engine results pages more often, but also showing up in the top searches of relevant keywords.

So with all the choices consumers have nowadays for where to get their products and services, how do you ensure they find your local business first?

A local business listing is an online profile that contains your business name, address, phone number, and other details. You need to make sure all of your information is filled out, and you have a consistent name, address, and phone number for your business across all listings.

The more local directories/search engines to which you submit your site, the more opportunities for your business to get found. Make sure your business name, address, phone number, and website address are consistent across all of them.

Internet local search marketing improves the visibility of your business and gives your business more relevant exposure, and the optimization makes you more accessible. Optimizing your local search listings helps ensure your local business listing can be found locally using local search, and bring potential customers right to your business.

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