We are all aware that SEO is a key component of any website. However, we must also be aware that it is a process and that there is no guarantee of the outcome of our efforts. We do not know the timing, but we know that SEO gives us the opportunity to make our site available for the search engine user and to have a front page on all major search engines.

There are lots of companies who say that they will help you do SEO. Are they worth the money? This is a tricky question for any company to answer. We prefer to do our own SEO search engine optimization and have gained some knowledge on the subject, so we can make an informed comment.

Before I start off, I would like to point out that I have no idea how search engines work. I know that they send some traffic to your website and that the traffic mostly depends on the search engine result pages. I know that they want quality and I guess they want to provide their visitors top quality answers and whatever they can provide them with easily. So in my opinion, no matter what any company says, it is better to do your own SEO search engine optimization. I know that it sounds ridiculous for any company to say that you can get the top Google rankings in a few days or weeks.

Yes, it is possible to get the top rankings in a few days or weeks. But there is a huge difference in doing SEO and boosting your website. And I must emphasize that even if you get the top result in Google in 2 weeks, you will not get the same ranking in Yahoo and MSN. These are the differences in doing SEO and boosting a small website

Before you do SEO, you should gather necessary amount of information in terms of asking some tough questions to yourself and your SEO provider. Like what are your short- and long-term goals? Who will be managing your projects? When will you be establishing contacts? What does it cost? Ask yourself all these questions.

Set realistic targets

Find out the current traffic to your website and analyze which keywords are used to get the traffic? If you still do not know much about this, work with a SEO company or a web design company. Ask your SEO provider for details on the projects they have handled before. Do not keep this information from your SEO company. Sorting out the different services from one company will help you to get the best deal.

Set realistic expectations

Find out within your short-term goals just how much traffic you are expecting to get on your website. If you are using Google AdWords, you can go to adwords.google.com/select/KeywordToolExternal to find out how much traffic it can bring to your website. If you are doing pay per click, you can go to volkimedia.com/adsense.htm to find the traffic expectations there.

Also, find out within your long-term goals just how much income you are expecting to get from your website or form of advertisement. You can find that information by going to war chest.com/getting-money.html.

Now that you have some basic information, you can now set your goals. You can have more or less the same number of visitors to your website in the first month and footer area, and footer area to visit. However, what is more important is to get more income since you are using the internet to get the audience to your website. Also, find out the difference in sales and visitors that you can get by having higher traffic on your website.

Also, find out if you can get value for money for your product or service by comparing prices in the online community. You can find a lot of consumer reviews on the product that you are selling. You can ask some of theNow-a-days shopper online which are reliable and honest.

This simple step will make you achieve your goal in mind.It will make your SEO process Simple and smooth. You will learn to work with others too by taking their projects and doing the work yourself to share what you know.

Content is still the king

You know that your website content is very important in SEO. A newbie will think that in order to get good rankings you need to have many keywords on your website. You have to realize that this is not the case. It’s always about the content you have on your website, not about the keywords. If you have interesting articles, visitors will want to get more information about the product or service you are selling. If you sell products, such as e-books oriddler toys, your visitors are interested in reading about that, and they are a lot more likely to buy your product.

You can attract the right audience easily if you understand your target market and what you need to offer them.