One of the easiest ways to easily create, manage, and analyze your email marketing campaign is by using email marketing software. Nowadays there are dozens of software packages currently available for you to choose. Email marketing software is very important for marketers and businesses who want to get ahead in a world increasingly driven by e-commerce. Prospect Mailers and Finders will help you to prospect and collect potential customers by gathering email addresses. The Subscriber Packages Prospect will automatically subscribe people that visit your site to your mailing lists. Auto responders will produce email replies to customers that send inquiries to your site. You can set your auto responders to market your product and services. Prospect Verifiers and Managers, not only verify email address lists but also organize email address lists and remove the old addresses. Report and track statistics, including the number of customers that open and click through your emails. Email marketing software will definitely save your cost of advertising. You don’t have to pay to advertise in newspapers, in magazines, and on televisions. Email marketing software also can reach a wide audience. The more customers you reach, the more money you can make. Just make sure that your email marketing advertisements is attractive for your potential customers.