For some people, the word equestrian might be an unfamiliar word. It was also for me. Thanks to the Wikipedia for giving good information every time I need. The word equestrian means a horseback rider, while equestrianism is an organized sports involving horse riding.
Right now I’m choosing equestrian apparel to be a keywords I‘m going to research. Keyword is a treasure for an internet marketer. Finding a niche keyword which has a big number of search and small number of provider is like finding a treasure chest.