Graphic design is so much more than pretty pictures, colors and fonts. A graphic designer can transform your company’s product (or service) and messaging into one, consistent design that will essentially become the brand that connects you with your audience. With so much on the line, you certainly want to make sure that you find a graphic designer in Wollongong who’s up to the challenge, both creatively and professionally. But how can you find the graphic designer for the job? Here are 3 tips to help you along the way.

• Look for similar past successes. While you may not have much in terms of branding at the moment, chances are you have an idea of the direction you want your company to head towards. When looking for a graphic design artist, be sure to find one who’s demonstrated the type of work similar to what you have envisioned. For example, are you looking for a product-based website, a movie poster, or are you in a specific field that requires familiarity? Make sure your graphic designer’s portfolio demonstrates similar examples.
• Have an idea of what you want. When you’re vetting potential graphic designers in Wollongong, the best way to make sure you narrow down your field is to have a clear idea of what you want. You should be prepared to offer a detailed business brief that will set the stage for your designers. That way the designers can present their ideas and costs, in direct correlation to your project.
• Claim ownership of the final product. Once you’ve narrowed down your graphic designers to those who have what you’re looking for, let them know that you require all original art files once the project is complete. Believe it or not, but that’s not standard practice for many graphic designers. However, you want to have ownership over all of your work, so negotiate that before you commit to a designer. Chances are you’ll find a few designers hesitant to agree, which only serves to narrow your pool down even smaller.

With so many applications out there helping people create their own artwork, it’s easy enough for anyone to claim they’re a graphic designer. But by doing your research, and carefully dissecting the portfolios and reviews of your potential designers, you’ll find one who will help you push your branding to new heights. Many people looking for graphic design in Wollongong turn to Graphic Traffic. See why by visiting them at http://www.graphictraffic.com.au/.