Archives April 2021

Digital Marketing

3 Digital Marketing Expectations vs. Reality

Digital Marketing

1) “We will go with the flow instead of creating a goal”

Expectation: Strategy is good when I make it big for now I can opt-out

A client needs a strategy to create an effective product, but if you can’t convince a client of its necessity, you won’t be able to create one for them.

Some clients cannot see the value of a strategy. This might be because they don’t understand the chain of events, or because they cannot comprehend that it will take weeks to launch a blog.  

Reality: Digital marketing without a strategy is useless 

As digital marketers, we know that you need to have a plan in place before you begin. Even if you aren’t as process-oriented as we are. 

Put your strategy in writing so it’s non-negotiable which means they have no choice but to follow through on your plan if they work with you. You can present them with past testimonials and metrics of proof to show them that a strategy will work. 

2) “I am a good writer, I can write my content for my website!”

Expectation: Writing is the same everywhere, and anyone can publish anything.

Writing is a skill anyone can learn if he or she chooses to learn it. However, does that individual have the time to grow and improve their writing skills simply because they’re attempting to save some money by writing their copy themselves?

Reality: Copywriting is a standard part of a good business strategy, and your client will not achieve their goals without it.

Digital marketing content is different from other forms of writing. 

The fact that you can prepare a good proposal or contract for your client does not mean you can craft effective, skimmable web content or email content that drives people to click through. 

Many professionals don’t write their own copy. Even the best copywriters don’t write their own web content. They can be too close to their brand, less able to think outside the box, or not able to focus on what your clients value the most.

Professional content must be non-negotiable for your clients, if they sign up with you, they get professional content.

GetEmail.io

The service GetEmail.io can help you locate any email address instantly, regardless of where they are based in the world. This tool uses Machine Learning Algorithms and Big Data to find the email addresses of anyone on Earth by using the first name, last name, and the domain name of their company. This process takes only a few seconds with GetEmail.io, making it super easy to find an email address.

Benefits of a Virtual Office

You would be surprised to find out how many businesses are moving towards saving company costs by using a virtual office instead of a traditional office model. We did some research on the benefits of this innovative virtual office approach. Listed below are the top 4 reasons that we thought might benefit you with improving your business needs. 

Saves Time

Having a virtual business address means that your employees do not waste valuable time and resources to commute to work. Working remotely ensures that your employees spend more time being productive while having the flexibility that they may require attending to certain urgent matters that may happen unexpectedly. 

Keeps Employees Active 

Research studies suggest that spending copious hours sitting in one position in a conventional office setting can increase your death by more than 40% even if you are an active person. When you use a virtual office, you provide your employees the time that they need to keep active and not confined in a desk for long periods. Naturally, when you are not in an office, you are more likely to spend your day moving around to get things done while you are working. 

Flexibility With Hiring Talent 

You can open offices anywhere in the world should you wish to. The best part is that you can hire talent in that region without worrying about the costs that the company undertakes for relocation packages. This ensures that your business can grow on the international market without worrying about regional running costs of setting up a new office and hiring new employees. As a result, customers see that you are invested in the business continuity of your strategy and efficiency in customer engagement and support. 

Moreover, when you have a virtual business address, you do not have to worry about the time-consuming process of filing vacation days for your employees. They can even work under the beautiful clear blue skies in the Maldives. 

Saves Money on Technology Systems 

When you have employees working remotely, you use cloud computing to host the company servers. This is beneficial because it mitigates the need for each person to have an IT technician who has to run up and down to fix any issues with the single server in a conventional office setting.

With cloud computing, you will be able to fix technical issues without interfering with the productivity processes. For instance, if one server breaks down, there are multiple servers that are located within the cloud that can perform the same functions. This also lessens the time that would be spent on backing up files and updating servers. 

The Takeaway 

Using a virtual office for your business is not only cost-effective, but it is a valuable way to help improve the productivity levels of your employees. Generally, when people have the freedom to work anywhere, they spend more time finding ways to improve the quality of their work. Additionally, this type of office setting adds more value to the company by saving a lot of money on renting office space. 

How to Quickly Increase Traffic To Your Website

One of the most difficult questions to answer in the world of SEO is when a person or a company, who has started promoting and advertising their website, asks when it will start to increase web traffic and by how much. The biggest problem a site faces is that search engines look for signals that verify the quality of the site and that it responds to the needs of users. Certainly, internal factors such as the content, structure, and layout of the website are still relevant, however, these elements will only serve to get you started and do not ensure increased traffic as indicated by several SEO Denver companies. So the question to ask is how to drive traffic to the website?

Inbound Links

There are a number of signals that Google considers to determine if a site has the right content to be shown in good positions for a given search. Inbound links are important. What are these? Those who mention your site from another web page and that continues to be a positive indicator of the authority and trust with which users look at your site are considered inbound links. However, you must be careful with the strategy of creating links, since Google could interpret a link as manipulation that only seeks to increase traffic and not as a casting vote for the site.

Social Networks

Social media is another of the fundamental factors to generate traffic through mentions, links, “likes”, “shares”, tweets, and Google Plus. The more present you are in social networks, Google will tend to position your website better and, as a consequence, you will increase your site traffic. Remember that agreement and context are essential here. If your business sells curtains, it doesn’t do much for a video game-oriented Facebook group to mention you. You must be able to find your target audience.

Effective Promotion

How do you increase traffic quickly? There are several ways for this; however, there are three ways that appear to be the most efficient to achieve this goal. One such way is effective promotion. At some point, you must consider an ad campaign that promotes your company through multiple means, not only on the Internet. You could do this with:

  • Community, neighborhood, or customer events
  • Press, interviews
  • Campaigns on social networks like Facebook
  • Notices in Google AdWords (Search and display network)
  • Sending direct mail
  • Advertising on radio, public roads, and TV (if you have the budget)

All these measures can help spread your business to the target audience. It can be very useful to achieve SEO objectives, playing a very important role, since they will cause a growth impact on all signals at the same time.

Conclusion

To quickly increase the traffic of a website, you must ensure that it offers a great user experience, is of good quality, and easy navigation to potential customers. The best way to start is to compare the site with the competition. It is very important to measure and evaluate, so you can make all the necessary changes.

Could hiring a business consultant shoot growth and lower stress for your business?

The demand for running a business to experience steady growth, especially those that are small or at an early stage of development, can be extreme. When you are an owner of such businesses, you may find yourself playing the roles of finance head, IT specialist, sales director, and head of human resources all at the same time. With so many roles to play, a business owner may quickly run out of capacity to complete all the business tasks. This can be stressful.

Consultants can provide you with expertise and help to guide a business. You can find different consultants who specialize in different areas that your business may need help, such as operations, finances, strategic management, human resource, IT, and sales and marketing. Here are some of the benefits you will enjoy when you hire such firms as REO consulting.

Expertise

The main value of hiring consultants is to use their experience, knowledge, influence in the market, and expert skills to improve your business growth. Since constants firms work with so many clienteles, they may have a much wider and deeper knowledge of business styles, new technologies coming, industry challenges, different ways of handling processes than the internal employees that you may have in your business.

Cost savings

When you hire a consultant to help you with your business needs, you will only pay for the services you will need them to carry out. This can be cost-saving compared to hiring a full-time salaried employee who has the equal experience to carry out those tasks. Further, a consultant has the experience and will pinpoint areas where you are spending more than you need to and help you cut costs.

Time savings

After working with various clients, consulting firms have the experience of specialized in service provision, and they know the finest practices already. Hiring a consultant means you will not have to reinvent or lose your valuable time to roles that can be accomplished with a professional in good time.

Objectivity

When a person is running his or her own business, they are usually attached to it so much, with consultants; they are usually not attached to the business and will offer useful remedies to the business challenges. Also, they can easily identify challenges in a business and address them properly without emotional attachment to them. Consultant objectivity can be important where main complications are difficult to discuss in a business that families run.

Customization

Consultants usually don’t offer one size fits all results to a business. Their worth comes when they study each of their client’s business operations and goals, identify the challenges present and offer tailor-made advice and strategies to address the specific challenges that a business faces. This customization way of offering solution to problems can be important to a business that getting generic advisory services which may not solve your entire business problem.

Finally, the most important thing to do is to find a good consultant firm that can become a great collaborator to help solve your business problems.