Why You Should Use Video Production in Advertisement
Do you know that video production comprises 37% of the internet? Since film production was invented, this has been used optimally as a way of meeting and touching the audience as a means of advertising and television commercial is the most popular. As time progressed, film production also developed until it has now reached the digital form.
At present, the market of Digital Video Recorders or DVR’s have skyrocketed and in turn are causing television commercials to be out-dated. Because of the DVR, the audience has the power to simply go forward quickly to avoid the long run of commercials. This means that television advertising budgets are now a superfluous expense. That is why many companies are now looking at the Internet and on online advertising.
Advantages of Video
The major reason video production is an essential in advertising is because it can effectively persuade. This is the most basic and vital reason. More customers are likely to opt for a certain product or service when they are shown a video, and the decision to buy is also faster, as indicated by a survey conducted by a business school. Because of the video presented, many customers feel that they understand the product or service better.
1. Video Sharing
People who receive film productions review it but more will share with friends and family. Video promotion elicits six times higher reaction reviews from consumers rather than the conventional print advertisement. Because the videos in business card DVD’S are regarded as more valuable and so are not discarded like ordinary mails. Sometimes marketing videos are watched by people just because it is new to them.
2. Cost-friendly and consistent messages
3. Videos can reach far-flung markets unreachable by sales people. Video aids in delivering messages to small market places that are in far areas, or to those who cannot afford to pay for live training. It also allows the viewer to learn because it is consistent in the message it shows. It is a reliable training source and can accommodate up to any number of viewers. Whether your company is small in size or it is a big corporation, it can benefit your company and it also fits the budget. Audience can learn more from a short video presentation than a high stack of reading materials.
3.Highly Efficient Sales Device
Product or service can make the product move, which is something you cannot see on brochures. You can use customers are product reviewers and endorsers. Investors are easily convinced when shown videos. A great feature of the video is that it can be edited to add people and places, so there is not need to redo the whole video.
4. Motion can draw feelings
Video is an effective tool because it can make the viewer feel. Sounds combines with images can have a strong impact on our senses and be really persuasive. Because it can show images, viewers can easily see the difference between the before and after of a product and see the actual proof of improvement.
Video can be found all over the internet. This is a proven technique in reaching the audience. iThe perspective of customers about the product widens. This is a great advertisement tool. Videos and online advertising are the preferred methods of many businesses.
Source: Video Marketing Michigan