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BALTIMORE — Seven in ten e-commerce shoppers have followed brands on social media networks in exchange for digital coupons. Nearly as many say they wouldn’t shop online at all without coupon codes. Those are a couple of especially striking results from a recently completed Deal Nerd survey of more than 30,000 e-commerce shoppers.

With over half of all those surveyed expecting to receive discounts by email when key holidays draw closer, e-commerce retailers can also count on those who put these coupons to use to spend 46 percent more, on average, than others. As a leading resource for online shoppers, Deal Nerd maintains a database of more than 140,000 active online coupons at The revealing results of the company’s extensive survey, which ran from 2016 into this year, make it clear that e-commerce shoppers value coupon codes a great deal.

“We’re always looking to serve our own users even better, and one way we do that is by trying to understand why and how they use the coupons we collect at dealnerd.net,” said Deal Nerd co-founder, Geoff Smith. “We surveyed more than 30,000 e-commerce shoppers between 2016 and 2017 and amassed some surprising findings. From online retailers and marketers to shoppers themselves, we think many are going to be interested in these results.”

Baltimore-based Deal Nerd was established in 2008 after the founders became dissatisfied with the difficulty of finding coupon codes and discounts online. Now offering codes and special offers to shoppers worldwide, including those in the United States, Canada, the United Kingdom and Australia, Deal Nerd highlights both the most popular and valuable discounts at any given time and the many thousands of more specialized deals in its vast database. Since the site’s founding, Deal Nerd users have saved money on more than $76 million in online purchases by using discount codes at 20,000-plus different e-commerce retailers.

In addition to the results detailed above, the recently concluded Deal Nerd survey of more than 30,000 online shoppers revealed that:

  • 26 percent of respondents also regularly use physical coupons but prefer the convenience of redeeming online discounts.
  • 47 percent prefer to shop using mobile devices when e-commerce stores enable smooth experiences.
  • 84 percent have abandoned an e-commerce purchase because of problems with checking out.
  • 83 percent receive coupons by advertiser email, 66 percent by social media, 48 percent by mobile app or push notification and 44 percent through word of mouth from others.
  • Six in ten will stack coupons, when possible, to achieve greater savings.

Those interested can learn more about Deal Nerd at the company’s website, where visitors can also sign up for a free email newsletter containing the top five deals each week.

About Deal Nerd:
With more than 140,000 active coupons from 20,000-plus retailers, Deal Nerd is a top online destination for shoppers who love to save money.