The Most Important Marketing Tools – How to Choose the Right One

1. Yourself – your background, expertise, personality, style, skills and so on.

1. Your marketing missive and communication.

3. Your investment such as your time and money.

On the other hand, the marketing tools that you are going to pick so as to deliver your marketing messages to your target population play a significant role as well. And so as to make this point a lot clearer, I have classified the various and most typically taken advantage marketing tools and strategies into three various groups.

1. The direct approach takes in brochures, flyers, cold calling, ads, websites, as well as direct mail: the advertising strategy is certainly obvious, it is a type of one on one communication directly to your target people and mainly focuses on the benefits that your products or services can give to its users.

2. The indirect method such as social media, press releases, articles, presentations as well as networking: the advertising is more understated and more of informative type. The benefits that are being known to the people are more generic, for instance, they are not associated to the benefits that you certain product or service could give, but on the classification where it belongs. It is transmitted in groups and not individuals which could be comprised of contacts that are also outside your planned as well as immediate target group.

3. A 3rd party transfer approach is the common relationship that is based on the marketing approach, you don’t need to do the marketing yourself, however, all you should do is to create strong relationships and a group of strategic alliances with people who will and can refer your business to other people. In addition, this is called as the word of mouth marketing method.

Basing on your own experience as well as what other people have shared about theirs, we can then organize the different marketing delivery tools by means of their efficiency and effectiveness. Now, all of these information are definitely advantageous in helping you to decide which marketing tools are you going to utilize and which ones you should not. Here is a summary for you.

The word of mouth marketing or referral based strategy is seen as very efficient and most effective.
In the indirect approach, the networking is seen as the most effective but is somewhat less efficient because it needs a lot of time and patience.
And when it comes to direct method, the cold calls, advertising as well as the direct mails are considered as the most effective and efficient kind of marketing tools.

Whether what method you choose, be sure to make the most of it.

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